Shartz Beer is a frequently appearing alcoholic beverage in Good Vibes. Lonnie is often seen drinking Shartz Beer and the Playa Del Toro t-shirt vendor often has Shartz Beer t-shirts among his offerings.
In "Floatopia, when Mondo and Woodie nearly run out of alcohol in their offshore spring-break haven, Shartz Beer becomes their official sponsor, showering Woodie with swag and perks. It's later revealed that Woodie's dad purchased Shartz Beer in order to force his son to work for him.
Ms. Teets' prom date Duncan lost his memory after being hit by a Shartz beer tuck and having a small plane advertizing Shartz crash on him in "Red Tuxedo".